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PANews reported on December 22 that the National Press and Publication Administration today issued a notice on publicly soliciting opinions on the "Measures for the Administration of Online Games (Draft for Solicitation of Comments)". The Draft Opinion proposes to stipulate that the scope of use of online game currency is limited to the exchange of online game products and services provided by itself, and shall not be used to pay, purchase physical goods, or exchange products and services of other units; Where users are provided with online game virtual props to exchange for small amounts of physical goods, the content and value of the physical items shall comply with the provisions of relevant national laws and regulations. The Draft also stipulates that those engaged in online game publishing activities must have the necessary technical equipment necessary to engage in online game publishing business, and the relevant servers and storage equipment must be stored within the territory of the People's Republic of China. Online game publishing business units must not provide or condone high-priced transactions of virtual props through methods such as speculation or auctions.

From November 23rd to 27th, the 17th Hangzhou Cultural and Creative Industry Expo was successfully held in Hangzhou. During this period, the first set of Hanfu ready-to-wear designed and created entirely by AIGC in China was unveiled at the exhibition. The design of this hanfu is derived from the excellent work "Decoration of Xizi" in the 2023 "Mengxi Cup" Song Yun Cultural Innovation Competition, which was created by contestant Li Chao using unbounded AI. The work is inspired by four traditional Chinese color schemes – Juyi, Yang Fei, Qinglian and Cuiwei – and is created by Unbounded AI and Song Yun Hanfu models with Gongbi figures and watercolors such as Sketch and Watercolor. At the exhibition site, "Ju Yi", which was cut from AI design drawings and made into clothes, successfully captured the attention of many visitors. Creator Li Chao said: "In addition to day-to-day assisted design, AI has more wonderful uses in some areas. For example, in the traditional filming of some film and television dramas, the director wants to display some costume styles, scenes or props, basically looking for some online picture references to communicate with the costume teacher, which is time-consuming and laborious, and there will be many rework. But now, with the help of unbounded AI, you can intuitively generate what you want and give it to the departments that need to communicate, greatly saving communication costs. I hope that there will be more use in the industry in the future. Unbounded AI is a leading AIGC content creation platform in China, and is committed to providing domestic users with more concise, easy-to-use AIGC painting tools with richer models. Entering the AI painting track in mid-2022, Unbounded AI has gradually improved its domestic independent technology, aesthetics and core competitiveness from the underlying model, positioned itself as the "AI platform that understands Chinese style best", and launched Song Yun Hanfu and Hanfu large models in 2023. At present, Unbounded AI has nearly 3 million registered users, and has cooperated with hundreds of government and enterprise units to empower traditional industries with AIGC.

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According to China Business News, as an SSSS-level project within NetEase, the investment in "Naishuihan" reached 800 million yuan. Including the purchase of a dedicated high-performance server and additional large costs related to AI, the cost before going online has exceeded 1 billion yuan. There are also a large number of AI gameplay in the game "Naishuihan", including hundreds of highly intelligent NPCs supported by AI engines. At the moment when AIGC is hot, there are already many links in which AI can participate in game development. Why does it still need such a large investment? Zou Jiaxuan (Ting Yu), senior director of NetEase and producer of Nishuihan mobile game, said that for the production of high-quality games such as "Naishuihan", AI still cannot cover the whole process from 0 to 1, and cannot replace human painters , the human demand for fine arts is still huge. In the mobile game "Naishuihan", AIGC is more used for the early conceptual design of the original painting, so as to quickly verify the concept, reduce the communication cost of planning and art, and inspire creativity. At the same time, it can also realize some high-repetition, low creative value, and large-volume long-tail art needs, such as the production of props and skill icons.

According to a report by the Financial Associated Press on June 5, Gigabit said during the institutional research that the company currently mainly promotes the application of AI through the cooperation between the art center and the technology center, and pays attention to gameplay innovation. At this stage, it is positively helpful to the company's art production capacity. For example, AIGC (mainly stable diffusion) is being used to generate resources for use in the demo stage, and it can also replace some formal resources produced by outsourcing. In addition, the company will also promote the planning and use of chatGPT for content generation to assist in solving some of the hard work in the design work, including generating various props, skills, scene names, descriptions, and storyboard scripts based on data. The company will continue to pay attention to the development of AIGC technology and accelerate its application in practical work.

Jinse Finance reported that according to the data disclosed by Delphi Digital, an encryption industry research and investment organization, on social media, the first-person shooter team competitive game CS:GO ("Counter-Strike: Global Offensive") has obtained more than 100,000 dollars from the sales of game skins and props since 2019. The cumulative transaction volume has exceeded US$32 billion, which is 6.6 times the total transaction volume of the top five NFT series of Axie Infinity, BAYC, CryptoPunks, MAYC and Art Blocks.