Freight Tech Public Company Adds Trump's Meme Coin to Its Balance Sheet

A small-cap logistics company, Freight Technologies, Inc., revealed this week its intention to acquire the official meme coin TRUMP and hold it as a treasury reserve asset on its balance sheet. Logistics Meets Memes: Freight Tech officially accepts TRUMP currency In an unconventional twist to the bitcoin treasury strategy adopted by companies like Strategy ( previously known as Microstrategy), Freight Technologies, Inc. (Nasdaq: FRGT ) is opting to accumulate the official TRUMP token as a replacement. The logistics management company revealed that they have signed a convertible bond agreement—through a facility valued at up to 20 million US dollars—with an institutional investor, completed on April 29, 2025.

The funds obtained from sponsorship activities can only be allocated for the acquisition of the official Trump token ( TRUMP ), making Freight Technologies one of the first publicly traded companies to adopt the president's meme coin as a fundamental pillar of its digital asset strategy. "The focus of Freight Technologies' mission is to promote productive and active trade between the United States and Mexico," said Javier Selgas, CEO of Freight Technologies. "Mexico is the top trading partner of the United States, with Mexico being the top destination for U.S. exports and the top source of U.S. imports." Selgas said additionally: The recent acquisition of FET Tokens into our treasury, combined with the AI solutions that FET supports, continues to help us grow our technology. We believe that the addition of Official Trump Tokens is a great way to diversify our crypto treasury and also an effective way to support fair, balanced, and free trade between Mexico and [the United States]. In the last 24 hours, TRUMP has risen 2.4% against the US dollar, marking a gain of 69.5% over the past two weeks. As of Friday afternoon, shortly after 4 p.m. ET, a single TRUMP meme coin was trading at $13.15. However, the token is still 82.2% lower than its all-time high of $73.43 set on January 19, 2025. FRGT shares also rose, up 111% on the day.

Although this move may create headlines, in the long run, turning a meme coin into a treasury asset could raise more questions than confidence. This strategy may tread a fine line between innovation and showmanship, blurring the boundaries of financial prudence. Observers may wonder whether this signals a diversified progressive mindset or simply a public-driven bet on the hype surrounding the president's meme coin with limited long-term content.