Gate.io's twelve-year renewal journey begins: partnering with the F1 Red Bull Racing team to embark on the evolution of the "next-generation super unicorn trading platform".

On the F1 racetrack, where speed and passion intertwine, every millisecond is a boundary between victory and defeat, and every innovation is a battle towards the peak. This February, the world's leading digital asset trading platform Gate.io officially announced its partnership with the F1 Red Bull Racing team—where the spirit of innovation allowed both parties to find a resonant rhythm in two different dimensions of extreme challenges.

This cooperation not only symbolizes another key leap in Gate.io's global branding strategy but also coincides with the important moment of its twelfth anniversary. The platform simultaneously announced its new Chinese name "大门", signifying a more open approach to connect users with the future of the crypto world. Gate.io founder and CEO Dr. Han officially proposed a new strategic goal at this juncture— to create the "next generation of super unicorn exchanges", entering the next cycle of the crypto industry with a fresh outlook.

The "Gate" Rejuvenates, Opening the Evolution Path of the "Next Generation Super Unicorn Trading Platform"

On the occasion of its twelfth anniversary, Gate.io officially launches its new Chinese brand name - 大门, which is not only the starting point for departure but also the entrance to exploring the future, symbolizing a more open, diverse, and globalized brand landscape. Gate.io will also embark on the evolution path of the "next-generation super unicorn trading platform" under the name 大门.

In the past twelve years, Gate.io has used technology as the key and service as the bridge to open the door for users to the world of cryptocurrency:

● The number of cryptocurrencies listed has exceeded 3800+, continuing to lead the industry frontier;

● Comprehensive strength ranks among the top three in the world, with 24-hour spot trading volume ranked second globally;

● Build a complete ecological map covering trading, Web3 wallets, payments, investment incubation, etc.;

● The platform token GT reached a maximum price of 25.960 USD, with a market capitalization jumping to the global Top 34.

The opening of the "gate" not only summarizes the past accumulation of Gate.io, but also heralds a new stage with broader and more possibilities. The positioning of the "next-generation super unicorn trading platform" is its deep insight into the future trend of the industry and forward-looking strategic layout. As a veteran trading platform in the cryptocurrency industry, Gate.io has accumulated deep experience in the course of 12 years of development. Now, in the face of the opportunity of the full explosion of the industry, Gate.io will make all-round efforts in key dimensions such as technology, security, ecology and brand, open a new growth curve, and strive to create a future-oriented industry paradigm and continue to create greater value for users and the industry.

Release the dual potential of security and innovation, injecting momentum into industry reform.

F1 Red Bull Racing has long dominated the track with its innovative technology that pushes boundaries and rigorous safety management. In the blockchain industry, Gate.io is also known for its emphasis on both innovation and security. Gate.io collaborates with F1 Red Bull Racing to unleash dual potential through cross-industry cooperation, injecting new momentum into the construction of the "next-generation super unicorn trading platform."

In terms of product innovation:

● Gate.io has launched an innovative zone and has listed over 1,000 tokens, providing users with a more diverse product selection and capturing multiple tens of times the increase in Meme.

● Gate.io has innovatively launched MemeBox 2.0, which integrates popular on-chain Meme tokens into exchange accounts with one click, providing users with a convenient and secure Web3 trading experience.

● Gate Launchpool has become an industry-leading new coin mining platform, launching over 140 projects and distributing more than 14 million USD in airdrops and mining rewards;

● GateChain continues to upgrade core functions including DA, and actively expands Web3 ecosystem applications such as wallets, trading, wealth management, NFT, and Meme, deeply linking the on-chain ecosystem.

In terms of security and transparency:

● Gate.io collaborates with the American auditing firm Armanino LLP to regularly disclose asset reserves using the open-source Merkle Tree solution;

● As of January 2025, the total value of the platform's reserves has exceeded 10 billion USD, ranking fourth globally, with a total reserve ratio of 128.58%. The excess reserve amount has reached 2.296 billion USD, leading the industry average.

● In addition, Gate.io continuously upgrades its risk control systems and protective mechanisms, investing resources to build a multi-layered security system that includes cold wallet management, multi-signature, real-time risk control alerts, and a global security team that monitors around the clock.

Just like the balance of speed and precision on an F1 track, Gate.io always prioritizes the security of user assets while pursuing the ultimate experience. This ability to balance innovation speed with security baseline not only allows Gate.io to lead the new trend in the crypto industry but also lays a solid foundation for building the "next-generation super unicorn trading platform."

Cross-Border Collaboration: Key Leap in the Globalization Process

In the increasingly competitive global landscape, brand recognition and cultural identity have become new thresholds that the cryptocurrency industry must overcome. F1, as one of the most-watched and influential sporting events in the world, reaches hundreds of millions of viewers and is known for its high-end, cutting-edge, and international image. This collaboration has also become one of the practical starting points for Gate.io's "Super Unicorn Trading Platform" strategic vision. Through the cultural resonance of top global sports IP, Gate.io is reshaping user perception, elevating itself from a technological platform to a global spokesperson for digital lifestyles, further solidifying its international influence and brand value.

Through F1, an international top-tier stage, Gate.io not only reaches more high-value users globally but also further strengthens the brand's core qualities of "speed, innovation, safety, and connection" on a cultural level. At the same time, this showcases that Gate.io is building a more grand and open international brand matrix—advancing towards a longer-term and broader future under the integrated layout of compliance, globalization, and branding.

Twelve years, the original intention remains unchanged, the future has arrived

Looking back at 2013, Gate.io started with the mission of "opening the door to crypto assets for global users." Twelve years later, this door has connected tens of millions of users worldwide, becoming an undeniable force in the global crypto economy. Now, standing at a new starting point after twelve years, Gate.io, under the name of "Gate," joins hands with the F1 Red Bull Racing team to continue exploring infinite possibilities with stronger conviction and a more open attitude, embarking on a new journey to create the "next-generation super unicorn trading platform." The future belongs to those who understand persistence in speed and uphold security in innovation. The door is open, and a new era of cryptocurrency is approaching.

Disclaimer: This content does not constitute any offer, solicitation, or recommendation. You should always seek independent professional advice before making any investment decisions. Please be aware that Gate may restrict or prohibit all or part of the services from restricted areas. Please read the user agreement for more information.

This article is submitted by contributors and does not represent any views.

：