Mysten Labs Commercial Product Director Talks About Blockchain Technology and Enterprise Services

The head of the commercial products team at Mysten Labs recently gave an interview, sharing her views on how blockchain technology can provide business services to enterprises, and why the Sui Blockchain is particularly suited for these use cases.

As a professional with six years of experience in the blockchain field, she believes that blockchain can solve the issues of asset ownership and digital agency. In traditional Web2, user data and online behavior are often owned by the companies with which they interact. However, blockchain disrupts this by ensuring that users' transactions, assets, and outcomes truly belong to the users themselves.

She is particularly optimistic about the potential of the Sui Blockchain, believing it is an infrastructure suitable for the internet. Compared to other blockchains, Sui offers faster speeds and lower costs, making it more suitable for enterprise use. She looks forward to Sui being able to validate the positive impact that blockchain may have on the entire internet.

For enterprises that have developed well in the Web2 space, she suggests thinking about the application of Blockchain from the perspective of the sales funnel. For example, in customer acquisition, small businesses face numerous challenges in the current internet environment, such as the decline in data quality due to privacy issues. Blockchain technology, especially zero-knowledge proofs, can contribute to the data ecosystem while protecting privacy. The high speed and scalability of Sui make it particularly suitable for providing zero-knowledge services for real-time internet queries.

In terms of customer loyalty, the concept of digital asset ownership in Blockchain allows businesses to offer more meaningful loyalty programs to customers. Sui has the capability to provide dynamic and composable NFTs, which can bring more value to customers.

She believes that Sui represents a kind of Blockchain era that may become an indispensable component of enterprise technology stacks in the future, just like cloud computing. Certain features can only be achieved or secured through a Blockchain like Sui.

Regarding the differences between Web2 and Web3, she believes this distinction is only temporarily useful for describing the differences between Blockchain technology and standard internet technology. In the future, this distinction may become irrelevant, as the ultimate goal is to make the existing internet better for everyone.

For end users, she expects varying degrees of participation. Some will delve into the technical details of Blockchain, while others will only care about the practical benefits it can bring, such as better loyalty programs and a more secure online experience. Over time, people may increasingly come to expect privacy protection as a default option.

Finally, she was particularly excited about Sui's zkLogin feature. This technology allows users to access the Blockchain through common login methods like email ( without having to remember complex keys. This could be an important step in bringing a large number of users into the world of Blockchain and also provides a convenient way for non-Blockchain companies to leverage this technology.