AI search star Perplexity's valuation skyrockets to 18 billion dollars! SoftBank, Nvidia, and Amazon participate in the investment, aiming at Google and OpenAI.

Founded less than three years ago, the AI startup Perplexity, which focuses on "reshaping search engines with generative AI," is currently negotiating a new round of funding, with reports indicating an amount as high as $1 billion, and the company's valuation is expected to double to $18 billion. The investment lineup behind Perplexity includes Softbank (, Nvidia ), and Amazon founder Jeff Bezos (, preparing to compete with Google and OpenAI in the AI search market.

A new round of fundraising discussions is underway, with a valuation looking at 18 billion dollars.

According to a Bloomberg report, Perplexity is in talks for a new round of fundraising, with the amount likely falling between 500 million and 1 billion dollars, and the overall valuation expected to reach 18 billion dollars, marking an upward revision from the 15 billion valuation reported a few months ago. However, this is still in the early discussion stage, and Perplexity has no comment on it.

Founded in 2022, Perplexity has seen its company valuation jump from $1 billion to $18 billion in just three years, becoming one of the most notable AI search startups.

Perplexity continues to push multiple features, aiming at Google and OpenAI.

Perplexity is an AI search tool that offers not only free and paid search services but also launches multiple advanced products:

Enterprise Document Search Tool: Assists in searching for information within the organization

Financial tools: You can check stock prices and corporate financial report data.

As of March 2024, Perplexity has surpassed 15 million active users, and the current annual recurring revenue )ARR( is approaching 100 million dollars, demonstrating a stable business model.

However, Perplexity's competitors are not just the established search engine Google; now OpenAI has also joined the fray. At the end of last year, ChatGPT opened its search function to all users, seizing the AI search market.

The powerful backers include SoftBank, Nvidia, and Bezos, who have successively invested.

Perplexity's investment lineup is also quite luxurious, having currently received support from SoftBank ), Vision Fund 2, Nvidia (, and industry giant Amazon founder Jeff Bezos ). As for whether this round of fundraising discussions will once again attract these giants to increase their investments, there is currently no clear information.

This article discusses how AI search star Perplexity's valuation has soared to 18 billion dollars! SoftBank, NVIDIA, and Amazon are co-investors, aiming at Google and OpenAI, first appearing in Chain News ABMedia.