Doodles: The Cross-Media Creative Ecosystem Originating from NFT Art

7/31/2025, 6:00:22 PM
Doodles (DOOD) initially started as a series of 10,000 unique hand-drawn characters in the form of NFTs on Ethereum, and has now expanded into a cross-media brand encompassing animation, music, gaming, and offline events. Through community-driven consensus decision-making and a customizable NFT platform, Doodles is leading a new trend in the Web3 creative ecosystem.

Origin and Team

Doodles is created by Canadian artist Scott Martin, in collaboration with former Dapper Labs technical expert Jordan Castro and CryptoKitties team member Evan Keast. First released in October 2021, the NFT quickly gained popularity, attracting global collectors and media attention.

Ecosystem expansion

Doodles 2, launched in 2023, is based on the Flow blockchain, pioneering a groundbreaking way to customize NFT clothing and accessories, and collaborating with brands like McDonald’s and Adidas to expand its physical influence. The ecosystem includes online games, music releases, and various offline fan events.

Token Economics and Community Governance

DOOD has a total supply of 10 billion tokens, with 30% allocated for community support to ensure long-term activity, 25% for ecological development, and 17% for team incentives. The project emphasizes community decision-making, allowing token holders to participate in voting on creative directions. The token is also used for unlocking animations and staking incentives within the platform.

Application scenarios and future prospects

Doodles is not just a digital collectible, but also a platform for cross-border creative expression. In the future, Doodles TV is expected to be developed, combining VR and AR technology to create an immersive virtual character experience that allows users to achieve seamless interaction between the digital and the real world.

Summary

Doodles (DOOD) is not just an NFT project, but also a community-driven media brand that redefines the value of virtual characters through art, gaming, and social interaction. Driven by multiculturalism and creative applications, Doodles is on its way to becoming a global leader in the Web3 creative ecosystem.

* The information is not intended to be and does not constitute financial advice or any other recommendation of any sort offered or endorsed by Gate.
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