Blur Airdrop Sparks Market Debate, NFT Trading Platform Competition Intensifies

The highly anticipated Blur Airdrop ended on February 15, 2023, at midnight, distributing 360 million Blur tokens to the NFT community and users. According to community feedback, many users received hundreds of thousands of Blur tokens, and even non-heavy users received airdrops worth thousands to tens of thousands of dollars, once again triggering the wealth effect in the cryptocurrency circle.

Data platform statistics show that as of February 15th at 1 PM, 80.15% of the Blur Airdrop has been claimed. Among them, 35.8% of the airdrop amounts are between 100 and 1000, 39.6% of the addresses received between 1000 and 10000, and 7.8% of users received between 10,000 and 100,000. Currently, the top three wallets in the airdrop claim ranking received 3.2 million, 2.97 million, and 2.5 million BLUR tokens respectively.

This airdrop is aimed at trading users, care package holders, and creators from October 19, 2022, to February 14, 2023. Users who joined the waitlist or participated in the private testing in May 2022 will receive an additional airdrop. The claiming period is 60 days, and those who do not claim within the period will lose their eligibility.

It is worth noting that this is only the first round of the Blur Airdrop. The second round of the Airdrop has already started, and users who bid and list NFTs on the platform from now until March 14 will receive double points. Users who missed the first round still have the opportunity to participate in the second round of the Airdrop.

Before the launch of Blur token, several trading platforms have released announcements about its listing, and market expectations are high. On the day of the launch, due to a large number of users, the Blur official website crashed for a time. The Gas fees on the Ethereum network soared to around 1000 Gwei. According to statistics, in the past 24 hours, the Blur Airdrop contract consumed 980 ETH, ranking first in the entire network.

The total supply of BLUR tokens is 3 billion, expected to be fully released in 4-5 years. Among them, 51% is allocated to community members, 29% to core contributors, 19% to investors, and 1% to advisors. The first round of Airdrop distributed 12% of the tokens, and another 39% will be allocated to the community through various means.

Blur has adopted a persistent incentive strategy aimed at fostering long-term usage habits among users and enhancing platform stickiness. The official plan also includes proposing a protocol fee rate after 180 days, which can be as high as 2.5%, to be decided by community voting.

In terms of governance, BLUR token holders have governance rights over the protocol. The governance process includes off-chain proposals, forum discussions, voting, and execution. To simplify the governance process, Blur DAO has established three committees: security, market, and incentives.

Compared to other NFT trading platforms, Blur currently holds a market share of 33.54%, slightly higher than OpenSea's 33.12%. However, Blur's fully diluted market capitalization is only $2.428 billion, far lower than OpenSea's valuation. This may reflect the market's expectations for Blur's potential.

Overall, Blur's Airdrop strategy and economic model demonstrate its emphasis on user incentives and community governance. Through multiple rounds of Airdrop and sustained incentives, Blur is expected to secure a position in the highly competitive NFT trading platform market. However, whether it can maintain a competitive advantage in the long term remains to be further tested by the market.